A marketing firm in Atlanta, Syrup Marketing, recently wrote a great article about how your brand is the “lead domino,” to quote Tim Ferris. What that means is that, once you create and solidify your brand, everything else tends to fall into place easily. One of those other dominoes that falls into place after you’ve created a fantastic branding strategy is the actual nuts and bolts of your business model.
Any business model is made up of many different moving parts, but they can be boiled down to these five pillars, on which you should build your business.
Members of the Buster team mapping out their redesign. Photo by Adam Brodowski.
We recently completely redesigned Buster, our online booking site for buses, limos, and vans, after the first version (v1) of our website had been live for about a year. It was our first big review of what had worked in our early product, and what hadn’t, and our biggest chance so far to refresh our thinking about the business we’re growing. Rethinking our product was both cathartic and grueling. Here are the hardest things we had to do to make it happen.
A recent University of Phoenix survey showed that 63% of 20-somethings have a strong desire to start a business. That’s a great first step: desire. But what else does it take to start a business that is sustainable? Since 1999, right around the time many of these 20-somethings were born, I’ve started seven businesses. Five of them failed. In that time, I’ve learned from experience what it takes to be a startup founder.
Eric Ries discusses his lean startup methodology at General Assembly in New York City.
“Lean Startup is not a religion,” said Eric Ries, the 37 year-old author of The Lean Startup(2011), which is the handbook for what has become a cult-like movement embraced by entrepreneurs and innovators worldwide.
The core philosophy of the book – and of its practitioners – is to test ideas early and often by getting feedback from potential customers. Before investing very much time and money into a product, the idea is to quickly create an MVP (minimal viable product) and put it in front of potential consumers. This avoids wasting time and money developing products that people may not want.
Many of our graduates from the Web Development Immersive program take our course to find work in the tech field as junior developers. As I support them with negotiating their first offers for those roles, there are certain steps that I cover with them, as a Career Coach, to make sure they set themselves up for success. Half of the negotiation process is the prep work you put in prior to negotiation. If you, too, are interviewing for your first role as a developer, here are 3 steps you can take to position yourself for a well-negotiated offer.
Last week, I had an opportunity to attend Charles Melcher’s Future of StoryTelling Summit at Snug Harbor in Staten Island. The Future of StoryTelling (FoST), a conference founded in 2012, invites influential thinkers to discuss how technology is going to change the “most fundamental unit of human culture”–the story. I was part of a team of graphic recorders visually capturing various roundtable sessions throughout the two-day event. What follows is my own story of my experience at the conference and some of my thoughts about what the future has in store for storytelling.
In today’s fast-moving society, the greatest leaders are those who discard bureaucratic business models in favor of a networked “team of teams,” empowered to make decisions quickly by breaking down communication silos between departments and positions.
This is retired United States Army General Stanley McChrystal’s philosophy, who dedicated more than thirty-four years of service to the U.S. military. His final, and perhaps most notable assignment, was as the commander of all American and coalition forces in Afghanistan from 2003 until he retired in 2010.
Throughout his tenure, General McChrystal worked to develop scalable management practices that enabled the U.S. Army to embody this “team of teams,” which possessed the necessary agility and flexibility to fight in a modern, technologically advanced war environment and beat back Al Qaeda.
Five years into civilian life, General McChrystal applies the leadership skills he learned during his time in the Army to the business world as co-founder of the McChrystal Group, a leadership and management consultancy firm.
If you thought the introduction of the commercial Internet changed mass media, take a look at what’s in front of you today. Behind the sites of your favorite newspapers and blogs (yes, even this one), publishers are using data to create better audience experiences. For anyone who has ever considered working with data as part of their career, there are now more opportunities than ever to bring media and data together. Here are some of the most important technologies to have on your radar.
Big data is just what it sounds like; data so big that it’s not easily processed through conventional methods. However, once this large data set is eventually distilled down, user experience can play a huge role in making sense of the reports and leading the charge for user-centered solutions.
User experience (UX) is the bridge between big data analytics and the end user. The richness of big data being collected by all types of companies has unleashed a treasure trove of information for user experience designers. UX designers can create more robust solutions for users by analyzing these enormous data sets.
Can data improve the future of our humanity? You better believe it. “Big data” is more than just big businesses. Every day, social impact groups are finding new and creative ways to act upon the information that they’re generating. They’re using data to surface new information, uncover underserved communities, and track performance over time. Here are 5 very different organizations that are using data, in new and creative ways, to improve the lives of people around them: