Business Category Archives - General Assembly Blog

It’s not all Online: Trends to Watch in Higher Education


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Across the country, universities are feeling a pinch. The cost of operating a university is rising, and increases in tuition can’t keep up. Across the country, students are also feeling a pinch. Tuition is rising, and the long-promised value of a higher degree is becoming more dubious for some as student debt, unemployment and under-employment rates soar.To combat these issues, universities and third party companies have placed higher education under the microscope—questioning, analyzing, and experimenting with new models.
While the reform in vogue changes year-to-year, the largest changes of the past decade have centered around online learning. From 2U enabling universities to put their own degree programs online, to the MOOCs offering university courses to the world for free, to the emergence of the Minerva Project, the most prominent trends have been spurred by the digital age. These initiatives largely take the same structural approach to teaching but have moved the medium of instructional delivery online. Many see online learning as a potential catalyst for the unbundling of universities as students choose to pick-and-choose which elements of a higher education experience they need.

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“SaladPower” Founders Design A New Way to Drink Your Veggies


Nikhil Wagh Image

A recent Georgetown University graduate, Nikhil Wagh decided to join his old high school friend in founding SaladPower, the “world’s first truly drinkable salad,” to provide a healthy and affordable juice option. However, Nikhil soon realized that he was lacking some fundamental business skills that would help him bring the company to the next level. Now, as COO, he’s helping SaladPower onboard retailers across the East Coast!

Keep up with SaladPower on Twitter @saladpower.
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How to Say “No” to Your CEO’s Random Product Ideas


how to say no to your boss's idea

Here is how it happens. You see the CEO in the hallway and he stops you. He then says, “I was thinking about this the other day—I have a great new idea for a feature.” You nod politely and walk back to your desk—feeling sick to your stomach along the way.
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Investing in The Next Generation of Superheroes


Paige Edmiston

Growing up, Paige Edmiston was surrounded by an innovative and dedicated family who helped her appreciate the importance of creativity and entrepreneurship. As an adult, she has found her passion in helping young people achieve their dreams.With help from GA’s Digital Marketing course, Paige has found a community of like-minded entrepreneurs who have helped her support and grow her startup, The Sidekick Collective, which seeks to identify and invest in the superheroes of tomorrow. Continue reading

How Hybrid Jobs are Driving New York’s Tech Economy



Over the past few months, we’ve been working with Burning Glass Technologies to study today’s most in-demand jobs, the skills required to land them, and the places in which these opportunities are most available. Our new report, “Blurring Lines: How Business and Technology Skills Are Merging to Create High Opportunity Hybrid Jobs,” concludes that many of these roles—in fields like web development, data science, and digital marketing—demand both technical and business acumen.

Marketers are analyzing more complicated data sets, developers are building websites and apps that are functional and drive the bottom line—business and technology do not function in a vacuum, and skilled professionals are expected to develop both sets of skills.

These hybrid jobs are among the fastest growing and best careers in today’s job market—more than 250,000 positions were open in the last year alone, and the average starting salary is upwards of $100,000. Continue reading

20-Year-Old Entrepreneur Is Using Data to Retune The Music Industry


Raffi Khatchadourian, COO of indify

Raffi Khatchadourian is a Mathematical Economics major and incoming junior at Colgate University. A self-starter and talented entrepreneur, Raffi has established himself as the COO of indify, an emerging music startup, before many of his peers have even declared their major. Back in January, Raffi attended GA’s week-long Business Accelerator program in partnership with Colgate University. Since then, he and his co-founders have gone on to win $10,000 in funding from Colgate University’s Entrepreneur Weekend Shark Tank and $15,000 from Colgate University’s Entrepreneurs Fund. Read on to learn how this young entrepreneur transformed his passion for music and data into a successful early-stage startup.

Follow Raffi @DeadliestKhatch and his startup at @_indify. Continue reading

GA + 500 Startups Accelerator Program: The Winners Talk About Their Startups


Founders from 11 startups that participated in the GA/500 Startups accelerator program in June in San Francisco.

Founders from 11 startups that participated in the GA/500 Startups accelerator program in June in San Francisco.

Back in January, we announced our landmark partnership with 500 Startups to develop an accelerator prep program designed exclusively for GA alumni. The month-long training program accepted 11 startups, which each received $8,000 in seed money as well as a $2,000 tuition credit from 500 startups to get them on the fast track to triumph.

The partnership is a natural extension of our entrepreneurial roots and aligns with our mission to empower individuals to pursue work they love.

Since the program ended in June, we caught up with the founders, who represent a range of GA courses and campuses around the world. Read on to see what they learned from the experience, and what comes next.  Continue reading

How To Have an Awesome Product Launch



It feels invigorating to build awesome products. If you are a product manager, you have the unique chance to lead an idea from conception through completion. This opportunity inspires product managers to get out of bed excited each day.

A major achievement for any PM comes on the day that they launch their product. This is the day when months of hard work is placed into customers’ hands. There is little more rewarding than watching an idea come to life for end users.

But make no mistake — product launches are stressful. Product managers are pulled in several directions at once and have endless people to please. In the lead-up to launch, this can cause burnout.

Before you get in over your head, take a moment to step back and reevaluate. Product launches are most successful when you plan ahead for them from the start — well before your product goes to market. Continue reading

General Assembly and AT&T Collaborate To Expand Opportunity Fund


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At GA, we always try to bring data to the conversation. The data around unemployment, particularly for low income youth, recent college grads and veterans, isn’t the kind of data we like to see. In the United States alone, there are nearly 6.7 million young people ages 16 to 24 who are neither employed nor pursuing education; additionally, 5.3% of all veterans are currently unemployed.

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Product Management Consultant Shares His Advice in the Classroom


2015 - PDM12 Class

Shane (second in from the right) celebrating the last day of his latest Product Management course.

Shane Williamson is a Lean Product Management consultant who assists entrepreneurs and organisations with change management from being business-centric to customer-centric by utilising lean product management processes and tools so they focus clearly on delivering value to their customers. He came to GA to teach the part-time Product Management course in Sydney. 

Follow Shane on Twitter:@shanewilliamson

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