Technology and digital media have evolved over the last decade and completely changed the way that people communicate, discover, and consume products. With more than three billion people on social media and e-commerce sales topping $4.5 trillion, every business — in Singapore and beyond — is embracing digital marketing to tap into new audiences, boost brand engagement, and drive bottom-line growth.
Digital marketers will play a pivotal role across organisations and industries, and investing in a future-proof digital marketing skill set can help you advance in your current role or explore a complete career change in a growing field. McKinley Marketing Partners’ annual trends report shows that 61% of companies surveyed plan to add digital marketers to their teams. And when it comes to digital marketing job growth in Singapore, research shows that digital marketing job postings have risen 345% since 2020.
Data source: Lightcast™. April 2020 – January 2023.