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BUSINESS INTELLIGENCE WITH AI COURSE: LONDON

Develop skills to transform raw data into strategic insights, build compelling analytical narratives, and integrate AI tools into business workflows in the UK and across the globe. Our UK Business Intelligence with AI course gives you the skills, hands-on practice, and creative and technical confidence to turn raw data into meaningful stories and actionable recommendations using AI tools and methodologies.

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Learn in-demand skills to thrive in the AI era. Tell us a little about you and we’ll get in touch with more info.

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OUR LEARNERS WORK AT TOP COMPANIES ACROSS THE GLOBE

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PURCHASING MADE EASY

Check out all the ways we make learning in-demand skills accessible to all.

The total cost of this course is £2,500.

When you enroll in two eligible courses, you become eligible for a bundle discount that allows you to take the remaining two courses at no additional tuition and fee costs.

The bundle discount applies only after enrollment in two qualifying courses. Students must enroll in the four courses individually and are charged applicable tuition and fees after enrollment occurs.

Bundle eligibility, course availability, and timing are subject to terms and conditions.

Divide tuition into two, three, or four easy payments while in school.

As low as £625.

Apply for a 0% interest payment plan from EdAid

Pay your balance over 9 installments that start from day 1 of your course.

No early repayment penalties

A good option if you want to reduce your upfront costs and pay in interest-free monthly installments after you’re hired or once your course begins.

The Bundle Loan option enables you to apply for approval for both courses up front, but you won't be billed for the second course until you actually enroll in it.

Loan approval subject to eligibility.

Show off your new skills

Complete your course, get your badge, and add it to your LinkedIn profile to showcase your new skills to your network.
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Who’s this for?

This course is for product managers and aspiring product professionals, business analysts and data-adjacent professionals, and cross-functional collaborators in the UK (and beyond) looking to strengthen data analysis and AI skills and who want:

  • Hands-on experience with AI tools applied to real business intelligence scenarios 
  • Learning with structure, community, and live instruction
  • Skills you can apply immediately to current projects

TECHNICAL SETUP

 

  • Laptop with administrator access
  • 13"+ screen, 8GB RAM, and 40GB free storage
  • Stable internet with dual-monitor setup and webcam for online sessions
  • Full technical setup guide and support provided after enrolment

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BRING YOUR OWN AI 

Take this course using any major AI tool. No premium subscriptions required.


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Course Agenda

  • Learn how AI technologies support data-informed decision-making across industries
  • Apply responsible and ethical AI practices including fairness, accountability, and transparency
  • Explore fundamentals of machine learning and predictive modelling for business scenarios
  • Optimise AI models for performance and fairness using key performance metrics
  • Collect, structure, and prepare data for analysis and modelling
  • Clean and transform datasets through preparation and validation processes
  • Engineer features and apply encoding techniques to improve model accuracy and interpretability
  • Apply statistical methods including correlations and regression to identify patterns and trends in data
  • Explore machine learning algorithms and use cases to understand how different approaches generate insights
  • Build and evaluate supervised learning models and interpret their outputs
  • Apply unsupervised learning and clustering methods to uncover patterns and visualise relationships within data
  • Evaluate model performance and identify overfitting, bias, and fairness challenges
  • Design visuals that clearly communicate AI model outputs and performance metrics
  • Transform analytical results into clear, persuasive narratives for decision-makers
  • Discover how generative AI tools can support analysis, reporting, and storytelling
  • Complete a capstone project integrating data preparation, model building, and insight communication

WHAT MAKES THIS PROGRAMME DIFFERENT

✓ Live cohort learning: Learn with a structured group of professionals in the UK and across the globe  who share your goals. Get real-time answers from expert instructors during live sessions.

✓ Comprehensive skill stack: Learn the practical frameworks and methodologies of AI-enhanced business intelligence. Develop skills to transform raw data into strategic insights, build compelling analytical narratives, and integrate AI tools into business workflows—focusing on practical application and ethical decision-making.

✓ Hands-on practice: Learn through 17 hands-on lab hours with projects designed to help you explore how data is collected, cleaned, and transformed into insights that guide product strategy, performance measurement, and customer understanding.

✓ Workplace-relevant application: Learn the methodologies for ethical AI application, insight generation, and stakeholder communication that define successful data-informed business strategy—focusing on practical business impact rather than technical implementation.

AI IS CHANGING WORK—WE HELP YOU STAY AHEAD 

  • 92%

    of product managers believe that AI will have a huge impact on product management

    (Source: Airfocus, 2024)

  • 65%

    of organisations have adopted or are actively investigating AI technologies for data and analytics

    (Source: Folio3, 2025)  

  • 49%

    of tech leaders say AI is fully integrated into their companies' core business strategy

    (Source: PwC, 2024)

KEY TAKEAWAYS  

You'll leave this course with these AI-enhanced business intelligence skills:

TRANSFORM RAW DATA INTO STRATEGIC INSIGHTS

You'll integrate AI tools seamlessly into proven data analysis workflows, from data collection and preparation to model building and validation, dramatically accelerating your analytical capabilities while maintaining quality and ethical standards.

CREATE COMPELLING DATA STORIES AND VISUALISATIONS

You'll use AI to synthesize complex datasets, identify patterns automatically, and transform analytical findings into compelling narratives with AI-assisted visualisations and tailored stakeholder presentations that drive decision-making.

LEAD ETHICAL AI-DRIVEN BUSINESS STRATEGY

You'll develop comprehensive analytical frameworks that balance business objectives with responsible AI practices, applying bias mitigation techniques and building stakeholder trust through transparent, ethical data-driven decision making.

INSTRUCTORS WITH REAL-WORLD CRED

Learn from real-world pros who bring hands-on experience straight from the field to the classroom. Every GA instructor in the UK and across the globe is committed to giving the personalised feedback and support you need to crush your goals every step of the way.
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THE WORD FROM GA GRADS

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“Getting exposure and time with our instructor and classmates meant we could get to know other industries and how they approach marketing problems. This course gave me the confidence in my decision to move to marketing.”
Kiki Tolentino

GA grad, Digital Marketing Short Course

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GET MORE INFO

Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.

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LET’S CHAT

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Our admissions team is here to help.

QUESTIONS? WE'VE GOT ANSWERS.

In the UK and across the globe AI is reshaping every role and every industry, and learning AI skills to enhance your role is no longer optional. General Assembly's Business Intelligence with AI is live, cohort-based training that equips product and cross-functional professionals with the skills to turn raw data into meaningful stories and actionable recommendations using AI tools and methodologies. In 32 hours, you’ll learn to transform raw data into strategic insights, build compelling analytical narratives, and integrate AI tools into business workflows.
Yes. When you pass this course, you’ll receive a LinkedIn-verified digital badge. Thousands of GA alumni in the UK and around the world use their course badge to demonstrate their skills to their LinkedIn networks, potential employers, and more. Our courses are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

This is an entry-level course. Students should be comfortable using a computer and have an interest in how data and AI are used to make decisions. No coding or technical background is needed. 

Admissions requirements and recommended experience are explained in additional detail in the Student Catalog. Our Admissions team can discuss your background and learning goals to advise if this course is a good fit for you.

General Assembly's Business Intelligence with AI is live, cohort-based training that equips learners with the practical skills to turn raw data into meaningful stories and actionable recommendations using AI tools and methodologies. The course transforms product managers and aspiring professionals into data-driven decision makers through interactive exercises and hands-on projects. In 32 hours, you’ll learn how data is collected, cleaned, and transformed into insights that guide product strategy, performance measurement, and customer understanding. You’ll also receive a LinkedIn-verified digital badge upon successful course completion. 

Key learning outcomes include:

  • Explaining how AI and data analytics support product strategy and business decision-making
  • Applying ethical and responsible AI principles when interpreting and sharing product data
  • Collecting and preparing data to identify trends, patterns, and user insights that inform product decisions
  • Using and evaluating simple AI and machine learning tools to generate business insights
  • Analysing product and customer data to identify performance gaps, opportunities, and risks
  • Creating and interpreting dashboards and visual reports that communicate key metrics and insights
  • Developing and presenting compelling data stories that support stakeholder alignment and product strategy
  • Integrating AI-driven insights into product management workflows to enhance decision-making and innovation
Yes. All of our courses are designed for busy professionals with full-time work commitments. There’s no prework, and the workload is designed to be manageable with a full-time job. If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

Our Admissions team is here to help and can advise whether this course is right for you and your learning goals. You can also:

*Course modality options vary by location, pending market availability and eligibility. Please contact our Admissions team to discuss course eligibility and what version is available in your location.

Education does not guarantee outcomes, including, but not limited to, employment or future earnings potential.
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