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    AI Experience & Design

    Take individual courses or combine them to master the tools and methodologies that power modern AI product design.

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    AI Experience & Design: London

    Build AI user experience and design skills, one course at a time.

    Build practical skills to design the AI-powered experiences you see every day. Take individual courses or combine them to master the tools and methodologies that power modern AI product design.    

    GET MORE INFO

    Get started on your AI experience and design journey. Tell us a little about you and we'll get in touch with more info.

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    • Overview
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    AI-ED-courses

    4 courses to build real AI user experience and design skills

    Bridge traditional UX practices with AI-powered product design through four individual courses. Take any course on its own or combine them all to complete the pathway. From foundational AI research and strategy to advanced interface design and professional portfolio development, you'll learn to design ethical, user-centred AI experiences and build the skills needed to lead design in the age of artificial intelligence.

    UX Research & Strategy with AI

    • What you'll build: AI-informed research plan, ethical UX strategy framework, personalisation study with trust factors, stakeholder presentation
    • Key skills: AI-enhanced research methods, design thinking with AI workflows, accessibility research, cross-functional collaboration
    • AI integration: Research synthesis automation, pattern recognition in user data, AI-assisted problem framing, predictive user insights

    UX Design for AI Experiences

    • What you'll build: AI-enabled ecosystem design, conversational interface prototypes, multi-platform experience framework, adaptive user journeys
    • Key skills: Human-AI interaction design, conversational UX patterns, contextual adaptation, intelligent content strategy
    • AI integration: Adaptive interface generation, AI-powered personalisation, intelligent content systems, automated user journey optimisation

     

    UI Design for AI Products

    • What you'll build: Unified AI interface system, scalable design components, accessibility-compliant prototypes, technical documentation
    • Key skills: AI interface patterns, design system governance, technical collaboration, responsive design for intelligent systems
    • AI integration: Component generation, accessibility automation, design token optimisation, collaborative design workflows

    UX Portfolio Storytelling with AI

    • What you'll build: Professional AI-powered portfolio, compelling case study narratives, personal brand system, presentation materials
    • Key skills: Strategic storytelling, ethical AI representation, professional positioning, design communication and critique
    • AI integration: Content generation assistance, narrative optimisation, visual storytelling enhancement, portfolio personalisation

    OUR LEARNERS WORK AT TOP COMPANIES ACROSS THE GLOBE

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    Course Highlights

    The essential foundation for modern UX careers. Learn to combine proven research methods with AI-powered tools to accelerate user insights, validate design assumptions, and build experiences that truly solve human problems. This course gives you immediately applicable skills whether you're transitioning into UX or enhancing existing research expertise.

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    Transform traditional interaction design into intelligent, responsive experiences. Master design thinking and user journey mapping while leveraging AI for personalisation, conversational interfaces, and multi-platform consistency. Perfect for designers ready to shape the future of human-AI collaboration and adaptive digital experiences.

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    Move beyond static screens to dynamic, intelligent interface design. Learn to craft modular design systems, implement accessibility best practices, and create visual hierarchies that make complex AI behaviour clear and trustworthy. Gain the technical fluency needed to collaborate effectively with development teams in AI-driven environments.

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    Master the storytelling skills that separate good designers from great ones. Learn to curate compelling case studies, communicate design decisions effectively, and present AI-enhanced work with ethical transparency. The professional presentation expertise that makes you stand out in a competitive design market while building authentic connections with stakeholders.

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    Why this learning pathway works

    Learn at your own pace, with built-in flexibility 
    Each course is offered independently, so you can start with a single topic or progress through all four courses in this discipline over time. Take courses in the order that fits your interests, background, and schedule, or complete the full pathway to build a cohesive understanding of how AI-powered experiences are researched, designed, and communicated.
     
    Curriculum designed for today’s AI software landscape 
    This pathway reflects how design teams are shaping user experiences for AI-powered products today. You’ll work across UX research and strategy, interaction and interface design for AI systems, and experience storytelling, using current tools, frameworks, and workflows that support ethical, user-centred design in intelligent products.
     
    Applied learning through hands-on practice 
    Each course balances instruction with active learning. You’ll spend a significant portion of time working through practical exercises and projects that reinforce research methods, design systems, interface patterns, and communication techniques. This hands-on structure supports deeper engagement with modern design workflows and AI-enabled design tools. 

     

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    Total cost of each course is £2,500

    Take two courses and qualify for the additional two courses for free.* 

    *Eligibility is based on terms and conditions.

    Divide tuition into two, three, or four easy payments while in school.

    As low as £625 per course.

    Apply for a 0% interest payment plan from EdAid

    Pay your balance over 9 instalments that start from day 1 of your course.

    No early repayment penalties

    A good option if you want to reduce your upfront costs and pay in interest-free monthly instalments after you’re hired or once your course begins.

    The Bundle Loan option enables you to apply for approval for both courses up front, but you won't be billed for the second course until you actually enroll in it.

    Loan approval subject to eligibility.

    Show off your new skills

    You get a digital badge for every individual course you complete. Complete all courses in the discipline, get your pathway badge, and add it to your LinkedIn profile to showcase your new skills to your network. 
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    KEY TAKEAWAYS  

    Completing all of the courses in AI Experience & Design will equip you with these essential design leadership skills:

    CONDUCT ETHICAL AI-ENHANCED RESEARCH AND STRATEGY

    You'll develop expertise in AI-augmented research methods, from explorative discovery to evaluative testing, building comprehensive research plans that integrate accessibility practices, statistical reasoning, and ethical AI frameworks while collaborating effectively with cross-functional product teams to drive user-centred decision making.

    DESIGN ADAPTIVE INTERFACES AND INTELLIGENT INTERACTIONS

    You'll master the creation of scalable design systems and responsive AI interfaces, building modular components that adapt across devices and contexts while integrating motion, feedback, and data visualisation to communicate AI behaviour transparently – ensuring technical collaboration through HTML/CSS literacy and systematic documentation.

    BUILD PROFESSIONAL PORTFOLIOS WITH TRANSPARENT AI STORYTELLING

    You'll craft compelling design narratives that showcase your process and AI collaboration ethically, developing personal branding systems and presentation skills that demonstrate your ability to synthesise complex design challenges into clear, audience-focused case studies that highlight both creative problem-solving and responsible AI integration.

    INSTRUCTORS WITH REAL-WORLD CRED

    Learn from AI-fluent pros who bring hands-on experience straight from the field to the classroom. Every GA instructor is committed to giving the personalized feedback and support you need to crush your goals every step of the way.
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    GET MORE INFO

    Learning AI skills is no longer optional. Tell us a little about you—and we’ll get in touch with more info.

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    LET’S CHAT

    Need to speak with someone directly?
    Our admissions team is here to help.


    QUESTIONS? WE'VE GOT ANSWERS.

    AI is reshaping every role and every industry, and learning AI skills to enhance your role is no longer optional. General Assembly's courses in AI experience and design provide live, cohort-based training that equips learners with the in-demand user experience, design, and AI skills to create the AI-powered experiences you see every day.
    Absolutely. Our flexible pathway approach lets you build your learning schedule to fit your life. Take multiple courses simultaneously, take one course at a time, or create your own custom learning timeline.

    Yes. You can bundle any four courses together to “build your own” learning pathway, or simply take as many courses from as many disciplines as you’d like. When it comes to learning at GA, the choice is yours.

    Yes. When you pass a course, you’ll receive a LinkedIn-verified digital badge, and if you complete four courses in a pathway, you’ll also receive a pathway badge. Thousands of GA alumni around the world use these badges to demonstrate their skills to their LinkedIn networks, potential employers, and more. Our courses are well-regarded by many top employers, who contribute to our curriculum and partner with us to train their own teams.

    Some courses are truly beginner-friendly. Others require certain experience and knowledge. 

    Admissions requirements and recommended experience are explained in additional detail on each course webpage, as well as in the Student Catalog. Our Admissions team can discuss your background and learning goals to advise if the course (our courses) you’re interested in is a good fit for you.

    Yes. All of our courses are designed for busy professionals with full-time work commitments. There’s no prework and the workload is designed to be manageable with a full-time job. If you need to miss a session or two, we offer resources to help you catch up. We recommend you discuss any planned absences with your instructor.

    Our Admissions team is here to help and can advise whether this pathway is right for you and your learning goals. You can also:

    • Attend an info session online
    • Explore your financing options
    • Apply to enrol in the course.*

    *Course modality options vary by location, pending market availability. Please contact our Admissions team to discuss what version is available in your location.

    Education does not guarantee outcomes, including, but not limited to, employment or future earnings potential.
    GET MORE INFO

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