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Business Development for Beginners: Problem, Market, and Customer Analysis


Brian Scordato
Founder, Tacklebox Accelerator

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About This Class

In this class, you’ll learn practical tips for developing your new business idea. The first and most important step is to identify the problem your product or service will solve. By the end of this class, you’ll have an actionable plan that will help you analyze the problem, the market for your solution, and your future customer.


  • Introduction 6:13
  • Step 1: Do you really want it? 1:59
  • Step 2: Deceision Point #1 1:26
  • Step 3: The Problem 2:46
  • Step 4: The Market Customers 11:15
  • Step 5: The Market Competitors 4:42
  • Step 6: The Market – Landscape 8:15
  • Step 7: Re-define Problem and Define Success 3:40
  • Steps 8 and 9: Hit the Streets 8:24
  • Step 10: Decision Point #2 10:09


  • Identify a few core hypotheses
  • Learn how to evaluate product/market fit
  • Create personas to represent core customer segments
  • Make an informed go / no go decision on your startup idea.

About the Instructor(s)


Brian Scordato
Tacklebox Accelerator

Brian Scordato is currently the founder of Tacklebox Accelerator, a 5-week "pre-accelerator" program for people with full-time jobs looking to transition into launching and running their startup idea full-time in NYC. Formerly, Brian founded 3 funded startups, most recently the mobile dating app Find Your Lobster. He's consulted for numerous startups, spent time on the investing side of the business at Johnson & Johnson's internal Venture Capital arm JJDC, and acts as an advisor for three startups. Brian has an MBA from UNC's Kenan-Flagler Business School and a BA in Economics from Union College. He lives in NYC and is a triathlete.

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