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    Zunaidi (Zoey) Photo

    Zunaidi (Zoey)

    AVP, Experience Design, OCBC Group

    Singapore

    Hi, I'm Zunaidi, or call me 'Zoey'. Hailing from Kuala Lumpur, my work involves humanising experiences through UX design, user research and design thinking.

    I started my career as a client servicing intern at JWT Kuala Lumpur (a branding agency) where we launched creative campaigns through print media, tv commercials, etc.

    I got into UX by chance, because my mentor took a chance and shipped me over to Singapore. My journey then spanned across designing a digital bank for the underserved millions across the sprawling archipelago, to developing a nationwide volunteer platform. The combined 8 years in agency and consulting have truly been enriching. I’m excited to expand my journey in-house in 2022 by joining the awesome team at OCBC Group.

    Aside from work, I provide design mentorship on ADP List, take care of my many plant babies, deliver food to homebound elderlies on the weekends and spend time at the gym!

    I think people are best experienced in person. Ask me anything over kopi c kosong or any beverage of choice.

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