Yoonji is a Growth Hacker at Grana, an online fashion startup with the value proposition of providing customers timeless classic wardrobe essentials at a disruptive price.
She currently oversees all digital marketing activities at Grana and analyses online customer behaviour to assist the marketing team and development team in making data-driven decisions.
Prior to joining Grana, she was in charge of online marketing for the Asia region at Hult International Business School (EF Education First). She studied International Relations at LSE and her spirit animal is a rainbow butterfly kitten with wings. Or a penguin.
Building the Future with Growth Hacking: A Panel of Digital Growth Experts
For startups, building a great product and/or service is just the beginning of building a business. What growth hacking strategies are Hong Kong's most successful startups using?