Yashoda Sampath

Group Director, Product Innovation, Huge

New York City

Yashoda helps clients imagine innovative product and service experiences that solve real user and business problems. While at Huge, she's overseen user research, innovation strategy, and white space definition for a range of clients, with a focus on producing insights that drive revenue and product definition. All her work is driven by a firm belief that a good experience strategy is grounded in user needs and context. Throughout her time at Huge, she’s worked closely with design and strategy teams to ensure that the voice of the user is infused throughout development and implementation.

With more than 10 years of digital experience, she is seasoned in moderating traditional user-facing research as well as user experience-based research such as usability and prototype testing. While at Huge, Yashoda has worked with clients including American Express, Lowe's and Target. Over the course of her career in strategy and research, she has engaged with clients such as Nike, K-Swiss, PepsiCo, Coca-Cola, Unilever, Frito-Lay, Johnson & Johnson and Activision. Yashoda earned an MSc in Global Politics from the London School of Economics along with a double BA in English Literature and Political Science from University of Texas in Austin. Yashoda is fluent in Tamil and French.