Business
Break Into Product Management
Learn about the product management landscape, what a PM role entails, who makes a good PM, and how you can transition into the field.
Xiomara Lorenzo
Director, Digital Experience & Strategy, Blue Cross Blue Shield of Massachusetts
Boston
A passionate champion of human centered design and agile methodology, Xiomara Lorenzo combines her background in data analytics, design thinking, and product leadership to lead user experience and product teams at Blue Cross Blue Shield of Massachusetts. As a director within the Digital Strategy team at Blue Cross, she leverages her intrapreneurial background to support the development of engaging digital experiences. Prior to Blue Cross, Lorenzo worked with Fortune 500 companies, including leading the MassMutual financial wellness startup, Society of Grownups, to help these organizations make data-driven decisions to better serve customers. She received her MBA from NYU Stern School of Business. Additionally, she is the founder of Xiomara Lorenzo Designs, a boutique studio specializing in handcrafted 3D-printed jewelry. She resides with her wife in Jamaica Plain, Massachusetts.
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