Xina Eiland

President and CEO, X+PR

Washington, D.C.

Xina Eiland, President and CEO of X+PR, is a visionary leader and recognized authority in multicultural communications, digital media and event planning. Xina brings a wealth of experience to clients, helping them effectively connect with diverse and hard to reach populations. Her dedication and tenacity, complemented by energy and drive, have earned her a well-deserved reputation as an innovator who gets the best results. She is known for taking on projects that tackle issues of diversity and inclusion and that help reach disenfranchised and underserved.

Xina is also the Co-Founder and Managing Partner of Black Female Founders (BFF), an organization that serves as a convener to provide conversations and solutions for Black female tech founders. Because of her work in the tech and startup space, she is also a board member of BEACON, a Washington, D.C. initiative to make D.C. the number one ecosystem for women entrepreneurs. She recently won one of the Trending 40 Women of the New Power Women of DC Tech.

Xina began her career working on public health campaigns, where she was a vital part of developing and launching a national health campaign entitled "A Healthy Baby Begins with You." The initiative, sponsored by Department of Health and Human Services, was designed to raise awareness about infant mortality in the African-American community. This four-year campaign included celebrity engagement with Tonya Lewis Lee, the wife of Spike Lee, as well as significant social media outreach at a time when campaigns had yet to capitalize on or build awareness with social media.

As an expert on social media brand engagement, Xina’s company has achieved great success in all areas of the public relations arena. They have worked with numerous and diverse clients such as Digital DC, a national marketing campaign and economic initiative to increase the visibility of Washington, D.C. as a leading community in the innovation and high-tech economy; Blogalicious, a blogging community that celebrates diversity in digital media; Ford Motor Company Fund, a nonprofit arm of Ford Motor Company that creates community outreach service programs; Alexandria Convention & Visitors Association to highlight the African-American sites in the city of Alexandria; and Booz Allen Hamilton, a management and technology company.

Xina has her Masters in Health Administration and Bachelors in Communications, both from the University of Michigan. In her spare time, Xina is an avid runner and enjoys traveling to and experiencing new places.