Marketing
Marketing Math 101: Data-Driven Reporting
In this session, explore the importance of delivering measurable results to your clients.
Will Haraway
Chief Content Officer, LeadCoverage
Atlanta
Will Haraway has 20 years of executive experience in B2B Technology Marketing. Will is a certified analyst relations practitioner by the Knowledge Capital Group and has helped companies including Manhattan Associates, Aptos, Atlantix Global Systems, American Software, and Rubicon Global improve their brand reputations with marketing results that help increase sales. Will also started Backbeat Marketing, the team includes lead generation, digital marketing, media relations and content marketing specialists with a combined 50 years of experience in their chosen disciplines.
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