Influencer Marketing
Learn how to build and leverage influencer relationships to promote your product or service.
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Singapore
Geek, book nerd and information junkie, Walter has over 20 years of senior management experience in PR, content marketing, social media marketing, and corporate management. As a content strategist and influencer, he worked with clients like NTUC First Campus, Bosch Appliances, Jurong Point, Nanyang Technological University (NTU), Infocomm Development Authority of Singapore (IDA), Coca-Cola and Housing and Development Board (HDB).
Formerly heading Corp Comms and Marketing at IRAS, NHB, and NTUC Club, Walter was a social media pioneer in the public sector. A part-time lecturer in marketing and communication modules, Walter was a judge for the Singapore Blog Awards (SPH) for the past five years, and regularly speaks on topics like content marketing, influencer marketing, and social media marketing. A prolific writer, he shares his thoughts on marketing, PR and personal development at coolerinsights.com
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