Data
Down with Data Science: AI for Business
In this session, we aim to answer this question by walking through two case studies of how AI solutions were applied into real businesses by Artefact.
Viviane Alford
Senior Data Consultant, Artefact
London
Viviane is a senior data consultant at Artefact in the UK. Her various experiences in banking, aerospace, defence, and retail have given her the opportunity to set out different digital and data strategies and implement various transformations.
At Artefact, Viviane has worked with different clients, helping them drive penetration and optimise their media campaign models, providing her clients with improved visibility on effectiveness of campaign spend and strategies. She has recently led the design and build of a marketing dashboard for a French international banking group that had a clear ambition to centralise their insights within a single source of truth.
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