Veronica Juarez

Area Vice President for Social Enterprise, Lyft

San Francisco

Veronica works as the Area Vice President for Social Enterprise for Lyft in San Francisco, committed to solving the transportation challenges of non-profit organizations and social service organizations. Veronica was the first government relations hire for Lyft and in two years worked to build the government relations team and the foundational structure for Lyft’s long term policy and regulatory success. She was then instrumental in scaling Lyft's enterprise business, which after 3 years, ended 2018 at a 1 billion dollar run rate. In 2015, she was named one of Fast Company Magazine’s Most Creative People in Business, and inducted into The Alumni Society's Class of 2017 executives to watch. Veronica serves on the board of MACLA, a contemporary Latino arts organization in Silicon Valley, and is an Advisor to VamosVentures, a venture capital fund dedicated to supporting Latinx entrepreneurs. She is a graduate of Phillips Exeter Academy and Stanford University and a proud native Houstonian, home of her family’s infamous taqueria, Villa Arcos.