Vanessa is a storyteller. With 14 years of experience in Marketing, E-Commerce, Product, and Content, she has led product marketing in start-up, Google Express, Restoration Hardware, ABC, CBS, Spirit Airlines, and on projects such as Yahoo's "WHO KNEW" and NBC's "SATURDAY NIGHT LIVE". She has also driven eCommerce education at General Assembly working with over 400+ participants.
Vanessa grew up with the L.A. vibe, loving theatre and television, which led her to New York University’s Gallatin School of Individualized Study for her undergraduate degree. When she’s not working, she enjoys shopping local to find wonderful artists & artisans, riding her bike, and practicing Reiki, working with women recovering from breast cancer for The Shanti Project and various community members at SF Reiki Center. She is a 2021 Executive MBA Candidate in the University of Chicago Booth’s part-time Global London Program.
In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models.
Collaborate and apply elements of strategy focusing on specific verticals including, but not limited to: Tech, Grocery, Home, Beauty, Apparel, and more.
Women in Tech Breakfast
Join us for this interactive dialogue about how women are succeeding in tech and fostering the next generation of leaders.
E-commerce & Data Science Bootcamp
The coupling of e-commerce and data science to inform data driven marketing decisions.