Vanessa (also known as “V”) Herman is a commerce & content professional. With 13+ years of experience in E-Commerce, Digital Marketing, Retail, Operations, Editorial and Content Creation, she has worked at Google Express, Restoration Hardware, ABC, CBS, Spirit Airlines and on projects such as Yahoo’s “WHO KNEW” and NBC’s “SATURDAY NIGHT LIVE”.
V grew up with the L.A. vibe, loving theatre and television, which led her to New York University’s Gallatin School of Individualized Study for her undergraduate degree. When she’s not working, she enjoys shopping local to find wonderful artists & artisans, riding her bike, and practicing Reiki, working with women recovering from breast cancer for The Shanti Project and various community members at SF Reiki Center.
In this interdisciplinary workshop, we will conduct an overview of existing content strategies, user experience, discovery, and metrics in current business models.
Collaborate and apply elements of strategy focusing on specific verticals including, but not limited to: Tech, Grocery, Home, Beauty, Apparel, and more.
E-commerce & Data Science Bootcamp
The coupling of e-commerce and data science to inform data driven marketing decisions.