Uma Rudd Tan started her career as a political journalist and feature writer/ editor at The Star –Malaysia's leading English daily. Despite loving her job (where else would you get a chance to feel Ricky Martin's right butt and sit on Jean Claude Van Damme's lap?), she gave it up to pursue the glitz of advertising.
As a creative director and a creative problem solver with over a decade of experience in integrated advertising, marketing and digital innovation, Uma has worked for both local and international agencies in Singapore. She's experienced in leading teams to strategise, create and execute through-the-line and digital concepts for a variety of local, regional and global brands, specialising in FMCG, technology, lifestyle and beauty.
Her passion for theology, background in journalism and years in advertising, make her a natural researcher of creative content, a lover of people and motivator of teams. She's a fearless explorer of concepts and new ideas and enjoys navigating new challenges, especially in digital media. She's got an M.A. in Digital Media Management from Hyper Island.
When she's not working, Uma's fielding existential questions from her cheeky 7-year old and philosophical 9-year old. And in her "imaginary" free time, Uma's alter-ego rehearses for her TV Evangelist cum Rockstar dream job. Uma strongly believes that one day (soon) she will meet Elon Musk in person and pitch her amazing startup idea to him, which he would buy into and fund her innovation to change the world and make it better.
Uma is also co-creator of Reading PANTSTM described as the world's simplest phonics programme. She was part of two best- selling Christian acapella albums - Follow that Star and The Whole Truth in Parts. She recently authored two books - Hey Pastor! Your Church is Going Out of Business (available on Amazon Kindle) and a kid’s book entitled Who Killed Death?
She blogs on disruption, existentialism, God, physics, space and education.
She's happy to catch up for a cup of coffee anytime, to discuss disruption, existentialism, God, physics and space.
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