Uloopi possesses a strong digital media background with extensive experience at companies including weather.com, AOL, CMGI and Earthlink. Most recently, Uloopi served as GM, EVP of BLiNQ Media, a Gannett company. She has held several executive roles at BLiNQ Media including VP Sales, VP Sales Operations, VP Account Management and VP Sales Strategy. She also served on the executive team that helped lead the Gannett acquisition.
Prior to BLiNQ, Uloopi co-founded Firecracker Digital Group, representing companies like BLiNQ Media, MyCokeRewards.com, Ancestry.com, eHarmony, AdGroups, and OfficeArrow. Uloopi has worked with leading marketers such as Coca-Cola, Royal Caribbean, HP, CVS and Staples.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
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