Trina Albus is the founder and President of Magenta Agency, which offers social strategy and marketing consulting to a portfolio of fashion, beauty, and lifestyle clients in Los Angeles and New York City. Trina is a seasoned digital strategist with 17 years of career experience, including 8 years in social media. She teaches at 10-week Digital Marketing course at General Assembly in Los Angeles. Throughout her career, she has held positions at Price Waterhouse, Discovery Channel, Time Inc, and BeachMint. Trina is very active in the Los Angeles tech community, serving as a mentor at Launchpad LA and Amplify and as an advisor to local start ups. Trina is a contributor to Financial Times Press book, 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking. She has been involved with Social Media Week since 2009, serving as an Advisory Board member and speaker at Social Media Week New York and Los Angeles.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Social Strategies, Analytics & ROI For Brands
Don’t let 140 characters limit your reach. Optimize your brand’s social presence by learning best practices for social channels & reporting.
Info Session - Digital Marketing
Digital Marketing drives a company’s bottom line by using cutting-edge techniques and platforms to showcase products and acquire customers. Learn how you can to do the same.
Introduction to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.
Digital Strategies for Brands
Learn to optimize and measure the success of each channel in terms of activity and engagement by going over several case studies detailing the best practices of known companies.
#Girlboss: Stories from Female Founders
Hear from 4 successful female entrepreneurs in LA: their wins, their losses, and their advice on how to survive the startup world. Free to General Assembly community!
Introduction to Digital Brand Strategy
This free class will introduce you to the digital landscape and give you a brief overview of the different ways to optimize and measure varied. channels
Meet & Greet with General Assembly & Google
General Assembly is proud to share a partnership with the Community Partnerships Program at Google.
Trial Class: Digital Marketing
Curious about General Assembly’s Digital Marketing course? Join us for a Trial Class — get an introduction to the curriculum, and experience a sample session of the course.