Thiru has a neuroscience & marketing education background, however he has been in the UX industry for over 9yrs. Thiru's primary experience has fallen into the realm of a researcher, being proficient at in depth interviews, contextual based research, focus groups, observational research, eye tracking studies & heuristics evaluations.
Thriu has worked both client side and agency side which has given him a breadth of knowledge in a diverse range of industries, but also has allowed him to understand the needs of different stakeholder groups. Thiru has extensive experience in desktop & mobile systems however his experience in analysing customers using email systems, offline materials and traditional bricks and mortar stores has allowed him to really bolster his UX acumen.
User Experience Research & Design Working Together in Business
Theoretically these two disciplines should seamlessly work hand in hand. However with restricted time lines and reduced budgets, one will often get left behind.