With 2 MA’s and a degree in PR & advertising and 7 years’ experience in Influencer marketing and PR, Thibault has vast experience across all sides of the influencer industry. He’s worked in PR, Creative and Media agencies and even Model and Talent Management, successfully running global campaigns for the likes of Converse, Amazon, Carlsberg, LEGO, Revlon, Toyota, Expedia and many more.
The ROI Debate: Tackling Influencer Marketing’s Billion Dollar Question
Over 93% of marketers are going to increase their Influencer-budgets this year (with some brands setting aside over £800K!), but the question on ROI still keeps them up at night.