Tash Menon

CEO & Co-Founder, Mash

Melbourne

Tash Menon is the CEO & Co-Founder of global creative technology company, Mash. Founded in 2018, Mash’s foundational belief is that there’s a more creative way to do creative services. Having flipped the traditional agency model on its head — by curating bespoke creative teams from referral-only freelancers — Mash has cultivated a global community of creatives working across 28 countries, with global brands such as Netflix, Breitling, Accor Hotels and some of Asia Pacific’s fastest growing scale-up businesses.

The Mash of today has evolved into something almost unrecognizable from when it was started on a kitchen dining table. With the focus of redefining the future of work and continually building a culture that empowers and encourages both brands and creatives to benefit from remote work structures, Tash’s direct and transparent approach has led her to now build a global business that has been recognised in almost every industry and business publication in Australia. Dubbed the ‘Mighty Mouse’ of the advertising industry by Forbes USA and proudly named in Campaign Asia 40 under 40 2023 as well as their ‘Women to Watch’, it’s safe to say Tash’s impact on the industry has spread far and wide, changing the way brands and creatives view their work for the unforeseeable future — and for the better.