Tamara Snyder

Senior Vice President, Edelman Employee Engagement Practice, Edelman

Chicago

Tamara Snyder is a senior vice president and leads Edelman’s Chicago Employee Engagement team. A former journalist and in-house communicator, she helps organizations build stronger connections with their employees to deliver high performance and engagement.

Tamara and her team work with clients to fine-tune their internal communications for maximum effectiveness and engagement. She helps companies develop channels to reach employees in new and unexpected ways, create opportunities for employees to interact, collaborate and share feedback, activate employees as passionate brand ambassadors and forge greater trust in leadership, particularly during times of change.

Tamara’s experience spans a variety of industries: from pharmaceuticals, healthcare and technology to consumer packaged goods, retail, manufacturing and financial services. She has worked with Fortune 500 companies such as PepsiCo, Walmart, Starbucks, AstraZeneca, Kraft Foods, HP, Wrigley and GE. Tamara and her team’s work has earned top-tier industry recognition, including Gold and Silver SABRE Awards, IABC Gold Quill "Best of the Best" Awards, PRWeek finalist for employee campaign of the year and Nielsen Norman Group’s Intranet Design Annual.

Tamara joined Edelman in 2006 from Whirlpool Corporation, where she managed the company’s global intranet, developed internal publications and led numerous engagement programs. Prior to that, she was a reporter at the Herald-Palladium in St. Joseph, Mich. She graduated summa cum laude on full academic scholarship from Western Michigan University with a B.A. in public relations and a minor in Spanish.