Mid-way through 2015 Sven Lindell departed from Woolworths, where he was head of online digital strategy and e-commerce, to join specialty retailer Bras N Things. In his current role, Lindell oversees the cost effective digital transformation of the Bras N Things retail operations including omnichannel strategy, online marketing and loyalty.
Bras N Things recently launched its first stores outside of Australia and New Zealand, entering the South African market. An e-commerce offering is scheduled for near future. At Woolworths, Lindell was one of the supermarket giants first recruits to its multi-option retail innovations team, following a two-year stint at Rebel Sport.
The Top 50 people in Australian eCommerce 2016: Presented By Internet Retailing + GA
A panel discussion with a selection of some of the Top 50 Australian players in eCommerce, talking about what they did differently to innovate within their chosen industry.