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Sven Lindall

Chief Digital Officer, Bras N Things


Mid-way through 2015 Sven Lindell departed from Woolworths, where he was head of online digital strategy and e-commerce, to join specialty retailer Bras N Things. In his current role, Lindell oversees the cost effective digital transformation of the Bras N Things retail operations including omnichannel strategy, online marketing and loyalty.

Bras N Things recently launched its first stores outside of Australia and New Zealand, entering the South African market. An e-commerce offering is scheduled for near future. At Woolworths, Lindell was one of the supermarket giants first recruits to its multi-option retail innovations team, following a two-year stint at Rebel Sport.

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