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The Lost Art of Connecting: A Fireside Chat with Susan McPherson
Join General Assembly in conversation with Susan McPherson on powerful relationship building and to discuss Susan’s new book, The Lost Art of Connecting.
New York City
Susan McPherson is a serial connector, angel investor, and corporate responsibility expert. She is the founder and CEO of McPherson Strategies, a communications consultancy focusing on the intersection between brands and social impact, providing storytelling, partnership creation and visibility to corporations, NGOs and social enterprises. She’s a regular contributor to the Harvard Business Review, Fast Company and Forbes and has 25+ years experience in marketing, public relations, and sustainability communications. She is a featured speaker at industry events including Net Impact, Inspirefest/Dublin, Center for Corporate Citizenship's Annual Summit, DLD, TOA Berlin, and Techonomy. Susan is a regular guest on a variety of business and leadership podcasts and has appeared on NPR, CNN and CBC (Canada) as well as been quoted in major media outlets including USA Today, The New Yorker, New York Magazine and the Los Angeles Times.
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