Finding the Balance - UX Vs. Business Goals
Join us and our UX experts as they explore the core values of UX and the importance of business metrics for an organisation.
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Singapore
Currently, Director, Customer Experience at Verticurl (A WPP Company), Suresh has more than 20+ years of senior strategy & leadership roles at leading digital, direct, data science, creative agencies, and client-side roles.
He has championed and delivered innovative Brand, Direct Response, CRM, and Performance Marketing programs & campaigns for leading B2C & B2B brands across companies including Samsung Electronics, P&G, GSK, Volvo, IBM, Coca-Cola, Unilever, JC Penny, J&J LifeScan, Friesland, and Tencent across Asia, US, and Europe.
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