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Finding the Balance - UX Vs. Business Goals
Join us and our UX experts as they explore the core values of UX and the importance of business metrics for an organisation.
Singapore
Currently, Director, Customer Experience at Verticurl (A WPP Company), Suresh has more than 20+ years of senior strategy & leadership roles at leading digital, direct, data science, creative agencies, and client-side roles.
He has championed and delivered innovative Brand, Direct Response, CRM, and Performance Marketing programs & campaigns for leading B2C & B2B brands across companies including Samsung Electronics, P&G, GSK, Volvo, IBM, Coca-Cola, Unilever, JC Penny, J&J LifeScan, Friesland, and Tencent across Asia, US, and Europe.
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