
Archetype Media & GA present: The Art of Branded Content
In today's digital landscape, the lines between branded content, advertising and journalism are being increasingly blurred.
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Melbourne
Steve Duck has worked alongside brands including Nike, Spotify, Sony Music, Sportsbet and adidas to successfully create branded content that entertains and educates audiences. Working in publishing since 2001, Steve has observed trends, shifts and most recently, ~pivots~, in the industry and has embraced both the medium of video, and power of branded content.
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