Stephanie is currently working as a Marketing & Communications Manager for Microsoft, Australia; owning the go-to-market strategy for Dynamics 365, in the B2B space. She has diverse industry experience working across eCommerce, publishing, advertising in addition to marketing. Her brand portfolio includes Microsoft, Bauer Media, Leo Burnett, Optus, Michelle Bridges 12WBT, Virgin Mobile, Woman’s Weekly, Cosmopolitan, NBNCo, Ooh! Media.
Stephanie’s passion is in consumer psychology and behaviour, understanding why people purchase certain goods & services over others. The industry of marketing allows her to take those customer insights and apply them strategically to grow market share for businesses.
Although working historically across both B2C & B2B, her interest and expertise belongs to the B2B space, believing that B2B marketing can influence cultural change at a larger scale. One of her favourite topics is digital transformation in the retail sector and how smaller business’ can harness technology to compete with Amazon.
When she’s not at General Assembly – or at work, Stephanie enjoys listening to podcasts whilst going on long walks, cooking different cultural cuisines, watching Bollywood films, travelling to all the corners of the world with her husband, drinking tea with girlfriends.
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
Career Fast-Track: Opportunities in Digital Marketing
In this special edition Career Fast Track class, we will cover the steps that you need to take to get into the Digital Marketing industry.