Marketing
Intro to Digital Marketing.
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.
17 Times
Stephanie McMillan
Senior Manager, Industry Marketing APAC, Salesforce
Sydney
Stephanie is currently working as a marketing manager at Salesforce, leading the Industry go-to-market strategy for the public sector, in Australia & New Zealand.
Stephanie has diverse industry experience working across eCommerce, publishing, advertising in addition to marketing. Her brand portfolio includes Microsoft, Bauer Media, Leo Burnett, Optus, Virgin Mobile, Woman’s Weekly, Cosmopolitan, NBNCo, Ooh! Media.
Stephanie’s passion is in consumer psychology, understanding why people purchase certain goods & services over others. The industry of marketing allows her to take those customer insights and apply them strategically to grow market share for businesses.
Although working historically across both B2C & B2B, her interest and expertise belongs to the B2B space, believing that B2B marketing can influence cultural change at a larger scale.
When she’s not at General Assembly – or at work, Stephanie enjoys listening to walking whilst listening to podcasts, travelling to all the corners of the world with her husband, and drinking tea with girlfriends.
Upcoming Courses
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