Soren Luckins

Director, Büro North

Melbourne

Soren Luckins is the founder of Büro North, an Australian based but globally connected user-experience and wayfinding design studio.

Under his direction Büro North has built an impressive portfolio of awards, publicity and clients locally and internationally. Soren leads a team of talented, lateral-thinking designers and oversees every stage; from research and client consultation to implementation and project delivery. Working with clients across Australia, New Zealand, the UAE, the United Kingdom and South East Asia the team brings vast experience to resolving complex travel, retail, healthcare and education wayfinding and user-experience challenges globally.

Soren has a Bachelor of Design and Honours degree in Industrial Design from Swinburne University as well as a combined diploma from Germany’s Facchoschule Hildesheim University. Among many other awards, Soren has received the prestigious ‘Young Guns’ award from the Advertising and Design Club of New York.