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Sonya Bentovich

Manager of Research & Consulting, Sachs Insights

New York City

Sonya is a Manager of Research and Consulting at Sachs Insights, where she collaborates with companies to understand their strategic goals, challenges and marketing objectives, Through targeted research, she delivers customer-driven insights that guide the development of brands, products, services, and communications. She has worked across industries to guide strategy and research regarding user experience, concept development, brand positioning and messaging, new market opportunity assessments, competitive assessments and persona development. She especially enjoys drawing on her time working in the non-profit sector to bring customer experiences to life in immersive civic and social research projects.

Previously (1):

Empathy Jam

Empathy Jam

A user-centered research & design event bringing together NYC residents & government to collaborate on ways to feel connected, supported & excited about creating our city's future.

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