Sofia Madden Photo

Sofia Madden

Co-founder, Executive Producer, Principle Co.

Sydney

Sofia is the Executive Producer of Principle Co. a strategic and creative agency that works with advocacy, non-profit, political organisations and progressive businesses. Using creative storytelling, innovative technology, and targeted data Principle Co builds strong movements and healthy communities to create a more just and equitable world.

Sofia co-founded Principle Co. in 2014 and since then has worked on some of Australia’s largest social campaigns and issues, with clients such as the Australian Labor Party, GetUp!, Australian Council of Trade Unions and Yes Equality.

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