With over 6 years of experience in Digital Marketing, Shivani Bhatt has directed marketing strategy and tactics for two major business units at S&P Global Market Intelligence. She's worked with executive leadership to assess top business priorities, develop marketing strategies and deliver innovative campaigns to drive product expansion and delivery. With a deep knowledge of results-driven strategy and tactical execution, she has presented on best practices for 'smarketing' or Sales-Marketing collaboration at global marketing events, has led the charge on brand retirements, brand voice introductions, and establishment of marketing operations teams during her time at S&P Global. During her career, she has also worked on digital campaigns for startups and managed marketing / fundraising campaigns for Non-profits.
Introduction to Digital Marketing
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities and careers.