Understanding Your User: The Behavioral Engineering Canvas
Behavioral Engineering Canvas is a framework that brings together all the different disciplines in an organization and summarizes their target customer’s behavior and motivation.
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Shira Abel
CEO and Lead Strategist, Hunter & Bard
San Francisco
Shira Abel is the CEO of Hunter & Bard, a marketing agency that works with startups and intrapreneurs - focused on branding and behavioral engineering to build brand awareness. She is also a sought after Corporate Speaker - and has spoken at Axa Tech, Allianz, eToro and more. A thought leader in the startup marketing space, Shira works with companies to build and implement smart marketing strategies and build online communities that grow companies. Shira has experience speaking worldwide at conferences on marketing for startups, judging competitions, teaching marketing for startups, and mentoring at several startup accelerators. She also works with companies to build the marketing into the product. MBA from Kellogg School of Management.
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