Shir is the president of Shir Consulting, which helps small businesses use their existing data to uncover previously hidden insights and opportunities. He is also the Marketing & Analytics Advisor for the New York Technology Council, has been featured as the Microsoft Excel Expert on Howcast.com, and teaches regularly at Skillshare.
When not tweaking spreadsheets, Shir can be found dancing Argentine Tango in NYC's vibrant Tango scene. He holds a BS in Business Administration from the University of Vermont.
How to Dominate Your LTV, CPA, Churn Rate, & Other Key Metrics Using Excel
Distinguish between irrelevant "vanity metrics" and "vital metrics" that actually affect your company's bottom line and organize your data in Excel.