Business
Shape Up: How Tech is Changing Fitness
Emerging technologies are changing the way we fuel, dress and train ourselves to be fit and are paving the way for new business ideas, challenges, and trends.
Sheri McDonald
Vice President of Sales and Operations of Central Texas, Orangetheory Fitness
Austin
Sheri McDonald is the vice president of sales and operations for Orangetheory Fitness for the Central Texas region, which includes stores in and around Austin, San Antonio and College Station. A California native, Sheri joined Orangetheory Fitness in 2013 to manage several studios in Florida’s Gulf Coast region, including studios in Tampa, St. Petersburg, Sarasota, Naples, and everywhere in between. In total, she has managed more than 40 Orangetheory Fitness studios. Sheri moved to Austin in 2015 to help develop area operations and served as regional director before being named vice president of sales and operations earlier this year. Under her expertise and that of the leadership team, Orangetheory Fitness has grown from one store in Austin to more than 23 in just over 3 years. Sheri has dedicated her career to fitness and has more than 15 years of experience in sales and leadership roles in the industry.
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