Shannon Copfer

UX Designer, JWPlayer

New York City

Shannon has been thoroughly enjoying her past year as an energetic, collaborative, and very busy UX team-of-one at JW Player. Recent projects (in addition to kicking off a whole UX practice at the company!) have included designing a new dashboard, new analytics tools, a player-building tool, and instituting company-wide customer journey mapping, brand persona building, and more. Before that, Shannon spent 3 years as the design lead at Grandparents.com, where she first dipped her toes into UX after taking on the Customer Support emails and getting inspired by her users!

Formally trained in Graphic Design, Shannon has always been passionate about using effective design to solve problems, and effective communication to implement solutions. Since 2008, she has been injecting user-centered and emotional design philosophy into freelance projects ranging from book covers to logos and websites, and even environmental design.

Shannon is also a proud member & co-organizer for The UX Lab Meetup group.