Shah Widjaja Photo

Shah Widjaja

Principal UX Consultant and Founder of Nmbl Consulting, Head of UX at Palo IT


Shah is the Principal UX Consultant and founder of Nmbl Consulting. He has been working in the field of interaction design since 1998 in Australia, Jakarta & Singapore.

He has served global and regional clients in the government sector, high-tech, retail, telco and finance on UX solutions for cross channels delivery across desktop, tablet and mobile. Before founding Nmbl, Shah was the UX Practice Lead for Possible Worldwide APAC & EMEA offices.

He loves working in complex problem space where he can collaboratively create and optimize the appropriate experiences with the aim of delivering value to business by delighting its customers through well-crafted and appropriate design solutions.

Shah believes the role of a UX designer is more than delivering tactical executions. He is still continuously learning on how customer empathy can be used to articulate appropriate insights that helps bridge business needs and its customers across the appropriate digital channels. Also, Shah thinks fifth graders are way smarter than him.

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