Working with Fortune 500 companies including Microsoft, Acer, Amazon, Cisco, McKinsey, HTC, Google, AT&T, Sony, and Symantec, Selina has served as the digital partner for several of the most illustrious brands in the world.
In 2009, after 15+ years in the industry working both the client and agency side, Selina founded Rational Interaction, a full-service integrated digital agency with a strategic mindset at its core. In founding Rational, Selina actualized a dream she had since childhood: to own and build an award-winning agency. Rational was built on two guiding principles: helping its clients’ businesses grow and doing so with strategic insight and creative excellence.
As founding principal and chief creative officer, Selina has helped transform Rational into one of the fastest-growing, most successful integrated marketing services companies in the Pacific Northwest. Since launching in 2009, Rational has grown from a two-person startup into a multi-discipline integrated agency with over 100 team members. The company has achieved unwavering year-over-year growth, including 10X top-line growth and a 9X increase in employees.
Today, Rational is the recipient of numerous awards, recently selected as one of Inc.’s Fastest-Growing Companies, The Puget Sound Business Journal’s Fastest-Growing Private Companies and Best Places to Work in Washington, and Seattle Business Magazine’s Best Companies to Work For.
When not spending time in the agency, Selina can be found walking her dogs around Queen Anne or eating and drinking at one of the many foodie spots in Seattle.
Made in Seattle: Rational Interaction featuring Founder Selina Petosa
During this fireside chat, hear insights from Selina Petosa, founder of Rational Interaction, on her approach to technology, teams, processes and culture.