Holiday Marketing Hacks To Help Boost Sales
Use Shopify, Mailchimp, Instagram and more tools to craft the perfect promotion for the holidays.
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Austin
Scot defines the term ‘social entrepreneur’ and has made it his life’s work to balance profitable business ventures with making the world a better place. In 2005, he collaborated with The Mark Wahlberg Foundation and The Boys and Girls Club to create Camp Northbound - a residential camp for kids growing up in the inner cities of Boston. Following its success, Scot set out to build a similar program for kids in New York City’s most underfunded communities, creating Camp Power. In twelve years, this volunteer-based nonprofit organization has provided life-changing experiences, positive role models and college scholarships to thousands of kids. After seeing many Camp Power kids carrying their belongings in ripped trash bags, he and his wife founded STATE Bags - a Brooklyn-born bag brand that uses the power of business to give back and support American children and families in need. He has worked to evolve their charitable model through STATE's innovative giving initiatives and #WhatDoWeTellTheKids platform. A graduate of UVM and Boston native, Scot currently resides in Brooklyn with his wife, two kids and dog, Pokey.
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