Sarah Finnie Robinson

Founding Partner, WeSpire

Boston

Sarah Finnie Robinson is the Founding Partner of WeSpire, a behavior-change tech firm in Boston that supports global corporations on employee engagement for sustainability and related positive impacts. She previously directed editorial promotion at The Atlantic and at iVillage, where she led the pre-IPO launch content team.

Robinson began her career at The New Yorker. Publications include HuffPost, Medium, and Family Life.

She currently serves as an MIT SOLVE and Climate CoLab judge, and she is trained as both a Climate Reality and Climate Ready Boston Leader. Boards: Boston Harbor Now; Metcalf Institute; Princeton78 Foundation.

Robinson is a frequent speaker on behavior science, sustainability, and work-life topics. She holds a B.A. from Princeton University and a M.A. from Middlebry’s Breadloaf School of English, and she was a member of Seth Godin’s inaugural altMBA. Tweets @SarahFRobinson.

On the personal side, Robinson is the mother of three adult children. An organic cook and yogini, she loves restoring herself in coastal Rhode Island, where she is obsessed with pollinators, native species, and her husband Jack.