Design
Delivering Success: User Experience in Food Tech
In a world where customers seek personalized products, how is the food tech industry adapting to deliver success? Join us to find out!
Sarah Affholter
Director of UX, Farmer's Fridge
Chicago
An avid traveler and marathon runner, Sarah Affholter knows it’s all about the journey. And as Director of UX Design at Farmer’s Fridge, she places customers’ own journey front and center. Leading UX Design across all digital touch-points, Sarah helps the rapidly growing startup sell 10,000+ wholesome meals a week through 120+ smart, automated fridges. Utilizing user research and behavioral data to derive actionable insights, she believes such tech will eventually know and serve you even better than your local barista.
Sarah’s previous UX Design work includes time at Foot Locker, Apartments.com, and One North Interactive. Sarah graduated from Illinois Institute of Art with a BFA in Visual Communications.
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