Sara Axelrod is a startup professional with extensive experience scaling and monetising technology companies. She is the Chief Operating Officer of Local Measure (recently named the Most Innovative Travel Technology Company of 2016) and oversees all of the company’s commercial efforts globally, including its headquarters in Sydney and four international offices in Singapore, Miami, London, and Dubai.
Sara came to Local Measure from Twitter in San Francisco, where she was a founding sales employee and grew the mid-market sales team to 130+ employees and 60% of the company’s revenue. Prior to Twitter, Sara worked for Google in Silicon Valley, responsible for $100M+ annual advertising revenue for Fortune 500 retailers.
Sara graduated Magna Cum Laude with a BA from the University of Pennsylvania and holds an MBA from INSEAD, where she specialised in Entrepreneurship. In her spare time, Sara advises global startups and not-for- profits on digital strategy, including Mdundo in Kenya, Settled in the UK, and Camp Quality in Australia.
Engaging your Audience Online and Offline Authentically
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