In the UX field since 2010, Santiago started his career as a graphic designer in a web design studio where he discovered the usability world. During those years he was involved in different kind of projects from websites and mobile apps to product development and marketing campaigns. This gave him the chance to work with multidisciplinary teams addressing a broad range of challenges and clients. He loves being involved across the entire software product development lifecycle, working in both the analytical/ideation and the visual/interaction design phase.
His three years of software engineering studies prior to his graphic design degree allowed him to understand the general characteristics of a development team by speaking the same language, besides always bearing in mind the best way to match all the aspects of project design to the development goals. Santiago enjoys surfing either in his home country Argentina or wherever in the world he is.
The Strategic Role of UX in Product Development
Learn more about the strategic role of User Experience and how and why it should be involved in the development process to create better products and more successful businesses.