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Sanida Bratt

Senior Vice President of Product Innovation, Hyla Mobile


Sanida has 18 years of product innovation experience in high-tech software with concentration on mobile and cloud industries. Sanida is passionate about all things connected and mobile with extensive experience defining and bringing to market products focused on mobile-first experience.

Currently, Sanida is a Senior Vice President of at Hyla Mobile, a company dedicated to delivering sustainability, profitability, and greater access to mobile technology for all. At Hyla Mobile, she is responsible for innovations in technology reuse and data sciences to more efficiently and expertly reclaim and reuse valuable technology for economic, environmental and social benefits. Prior to Hyla Mobile, Sanida was Vice President of Product Management at Synchronoss and was instrumental in the growth of its flagship Cloud Services product line. Most recently, her focus was on expanding Cloud Services product portfolio into M2M market. For her efforts she has been recognized by Connected World Magazine on the 2014 Top Women of M2M list.

Prior to Synchronoss she was a co-founder of Sapience Knowledge Systems (acquired by Synchronoss), a VC-backed mobile analytic company driving mobile usage optimization.

Previously, Sanida served in key product roles at NAVTEQ, a Nokia company, and SmithMicro Software.

Sanida is active in STEM program and is a supporter of Technovation[MN] program focused on "Enabling Young Women To Transform The World One Mobile App At A Time." She is part of Kellogg’s Technology Product Mentors program and an initial participant of Stanford’s Venture Lab program on Entrepreneurship and Innovation.

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