Sangram Vajre, co-founder and CMO of Terminus, is a passionate Marketing geek at heart and loves to solve problems, both analytically and creatively. In today’s marketing world, when companies need to rapidly adapt to changing buyer-centric communication, Sangram finds comfort in all things technology to keep pace with this challenge. Over the years, Sangram has amassed invaluable experience from his exposure to startups, consulting, and global companies. Most recently, Sangram headed up Marketing at Pardot, which was acquired by Salesforce in 2013.
Lunch & Learn: Flipping the Sales and Marketing Funnel - #FlipMyFunnel
Think differently about how you approach B2B marketing. We'll discuss the new flipped funnel model, which involves starting with best fit customers and engaging them differently.