Samantha Ng Shuying

UX Designer, Sephora SEA

Singapore

I find inspiration in my environment and the people I meet. As an innately curious individual, I have always been interested in how things work and what makes people tick. The complexities of the human mind and the environment around us are so vast and there is so much we can learn. This drives me to delve deeper in whatever I do, to expand my horizons and understand different perspectives.

With a background in Communication Design and Architecture, I have worked on projects of varied scales and mediums. It was through these opportunities that piqued my interest in research and experimental design.

Stepping into the realm of UX Design has allowed me to re-contextualise my practice where I now place more emphasis on continually understanding human behaviour and needs. Bearing this principle in mind while applying strategic thinking, I'm able to design and deliver delightful user-centric experiences.