Samantha Dulac is the Director of Voice at Rue La La where she leads the teams responsible for copy and messaging across all touchpoints.
With a focus on fashion retail brands, Sam specializes in defining (and evolving) how a distinctive brand voice flexes across multiple channels. Her daily goal is getting the Rue Member to smile - or better yet laugh out loud. She obsesses over authentic content that drives value for the audience and positive results for the brand. She also believes in the power of storytelling and killer shoes.
Sam has over 12 years of experience dating back to the print catalog heyday.
Prior to joining the Rue brand in 2011, Sam spent her time leading copy at Boston Apparel Group and contributing to The Boston Herald.
Sam resides in Boston with her husband and son – whose shoes are just as killer.
GA + Boston Content Present: Win Your Content Independence!
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