Sam Melnick is VP of Marketing at Allocadia, a Marketing Performance Management Software company where he is focused on building a world-class marketing team that drives revenue and helps to evangelize the Marketing Performance Management market. He is a former CMO industry analyst and self-professed marketing nerd.
Sam has over a decade of enterprise marketing experience as a marketing practitioner at Vivox, an award-winning analyst in the CMO Advisory practice at IDC, and customer success leader at Lattice Engines. Sam is a frequent speaker at marketing industry events and author of original marketing research and thought leadership.
Sam considers himself a lifelong student of marketing, focusing on the disciplines of marketing technology, marketing investment benchmarks and strategies, organizational change management, and building high performing teams.
Tech and Marketing
This engaging speaker series examines how technology impacts — and will continue to impact — the way we live, work, and play.