Sam Melnick

VP of Marketing, Allocadia

Boston

Sam Melnick is VP of Marketing at Allocadia, a Marketing Performance Management Software company where he is focused on building a world-class marketing team that drives revenue and helps to evangelize the Marketing Performance Management market. He is a former CMO industry analyst and self-professed marketing nerd.

Sam has over a decade of enterprise marketing experience as a marketing practitioner at Vivox, an award-winning analyst in the CMO Advisory practice at IDC, and customer success leader at Lattice Engines. Sam is a frequent speaker at marketing industry events and author of original marketing research and thought leadership.

Sam considers himself a lifelong student of marketing, focusing on the disciplines of marketing technology, marketing investment benchmarks and strategies, organizational change management, and building high performing teams.