Brand Strategy Workshop
This workshop will teach you how building and sustaining brand value matters for your business' competitive advantage in an increasingly commoditised marketplace.
15 Times
Black Friday Deal: Take $250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take $2,025 off any bootcamp or short course starting before 3/31
Cyber Week Savings, Extended: Take $2,025 off any bootcamp or short course starting before 3/31
Black Friday Deal: Take £250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take £2,025 off any bootcamp starting before 31 March
Cyber Week Savings, Extended: Take £2,025 off any bootcamp starting before 31 March
Black Friday Deal: Take $250 off any 2024 workshop with code: BF2024
Cyber Week Savings: Take $1,500 off any bootcamp or short course starting before 31 March
Cyber Week Savings, Extended: Take $1,500 off any bootcamp or short course starting before 31 March
San Francisco
Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. He also runs the site How Brands Are Built and hosts the podcast of the same name. Rob’s specialties include brand strategy and positioning, naming and messaging, brand architecture, qualitative research, and organizational change.
Prior to Heirloom, Rob’s previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His client experience ranges from the Fortune 500 to Silicon Valley startups, and from San Francisco to Shanghai, including brands such as Flex, GE, J.D. Power, Disney, Intel, and Marketo.
Rob has published articles about brand strategy and naming in Guardian, TechCrunch, and VentureBeat. He holds a Masters of Science from the University of California, Berkeley and a BA from Indiana University in Bloomington.
Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time or part-time.
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