Rob Meyerson

Rob Meyerson is principal and founder of Heirloom, an independent brand strategy and identity firm. He also runs the site How Brands Are Built and hosts the podcast of the same name. Rob’s specialties include brand strategy and positioning, naming and messaging, brand architecture, qualitative research, and organizational change.

Prior to Heirloom, Rob’s previous roles included head of brand architecture and naming at HP, director of verbal identity at Interbrand in San Francisco, and director of strategy at FutureBrand in Southeast Asia. His client experience ranges from the Fortune 500 to Silicon Valley startups, and from San Francisco to Shanghai, including brands such as Flex, GE, J.D. Power, Disney, Intel, and Marketo.

Rob has published articles about brand strategy and naming in Guardian, TechCrunch, and VentureBeat. He holds a Masters of Science from the University of California, Berkeley and a BA from Indiana University in Bloomington.