Rob Feinstein was VP Product at OutboundEngine, a SaaS marketing automation platform for local businesses, for the past two years. Prior to moving to Austin to join OutboundEngine, Rob held a variety of product and general management roles in Los Angeles. He was VP Software at ReachLocal where he led global product management and product marketing for ReachEdge, a SaaS marketing automation and lead management solution for SMBs. Rob was also VP and General Manager of Business.com, an online business-to-business directory and pay-per-click advertising network. He has also held executive roles at Monster.com, EarthLink, CareerPath, GeoCities and the Los Angeles Times.
Knowing Your Customer: Product Innovators
Ever wonder how organizations design and produce the innovative products we use daily? How do they know what customers want? How they communicate the requirements to development?